Authored By: Julie John, Biggi Weischedel, Open Learning support team
License: CC BY-NC (Attribution NonCommercial)
Description:
Case Study in Business Marketing:
Julie John’s business—Be Inspired! Events and Event Planning (BIE)—provides a wealth of information for this case study on marketing of Indigenous businesses. As an accomplished entrepreneur, Julie shared the marketing issues and challenges she experienced starting and operating her business from Chase, BC. In this case study, we will explore topics such as target markets, competitors, marketing channels, Indigenous business ownership, entrepreneurship, marketing support, and social media marketing.