Tag: Indigenous Business

Quaaout Lodge

Business Marketing Case Study: Quaaout Lodge is located just outside Chase, BC in the Thompson-Okanagan region. The lodge is situated on the land of the Little Shuswap Indian…

Moccasin Trails

Case Study in Business Marketing: Based on Frank’s strong connections in Kamloops, Moccasin Trails started there. It was a suitable location to learn the ropes of tourism and…

Gift ‘n Gab Trading Post

Case Study in Business Marketing: This case study explores marketing issues in a unique retail setting. Not only does it include aspects of destination and tourism marketing, it also…

Be Inspired! Events and Event Planning

Case Study in Business Marketing: Julie John’s business—Be Inspired! Events and Event Planning (BIE)—provides a wealth of information for this case study on marketing of Indigenous businesses. As…