Tag: Marketing

Practice Activities for Marketing Management

A list of H5P activities to be used for undergraduate and graduate marketing courses Students can practice the application  of marketing concepts with the help of engaging H5P…

Quaaout Lodge

Business Marketing Case Study: Quaaout Lodge is located just outside Chase, BC in the Thompson-Okanagan region. The lodge is situated on the land of the Little Shuswap Indian…

Moccasin Trails

Case Study in Business Marketing: Based on Frank’s strong connections in Kamloops, Moccasin Trails started there. It was a suitable location to learn the ropes of tourism and…

Gift ‘n Gab Trading Post

Case Study in Business Marketing: This case study explores marketing issues in a unique retail setting. Not only does it include aspects of destination and tourism marketing, it also…

Be Inspired! Events and Event Planning

Case Study in Business Marketing: Julie John’s business—Be Inspired! Events and Event Planning (BIE)—provides a wealth of information for this case study on marketing of Indigenous businesses. As…