Thompson Rivers University campuses are on the traditional lands of the Tk’emlúps te Secwépemc (Kamloops campus) and the T’exelc (Williams Lake campus) within Secwépemc’ulucw, the traditional and unceded territory of the Secwépemc. Our region also extends into the territories of the St’át’imc, Nlaka’pamux, Nuxalk, Tŝilhqot’in and Dakelh peoples.
Case Study in Business Marketing: Julie John’s business—Be Inspired! Events and Event Planning (BIE)—provides a wealth of information for this case study on marketing of Indigenous businesses. As…