Authored By: Greg Hopf, Biggi Weischedel, Open Learning support team
License: CC BY-NC (Attribution NonCommercial)
Description:
Case Study in Business Marketing:
Based on Frank’s strong connections in Kamloops, Moccasin Trails started there. It was a suitable location to learn the ropes of tourism and learn to be an entrepreneur. After 2 years, the business expanded into Kelowna, where Greg now lives, though Frank still lives in Kamloops. Pilot tours on Lake Okanagan and local trails, working with the Westbank First Nation, were successful and led to Kelowna becoming the company’s second, full-product location.