Authored By: Cammeo Goodyear, Alexandra Miege, Adam Blair, Biggi Weischedel, OL support team
License: CC BY-NC (Attribution NonCommercial)
Description:
Business Marketing Case Study:
Quaaout Lodge is located just outside Chase, BC in the Thompson-Okanagan region. The lodge is situated on the land of the Little Shuswap Indian Band that also owns the lodge. At this location in the Shuswap, the lodge is surrounded by lakes and mountains, making it a very unique venue. Only a 3-minute drive from the Trans-Canada Highway, it’s a quiet, secluded world.
Quaaout means “when the light first touches the land.” In the planning stages for the lodge construction, the Elders and the people came out in each of the seasons. They took wooden stakes and marked all the spots where the sun first touched the land. The lodge is built within those stakes.