Tag: Indigenous Business
Business Marketing Case Study: Quaaout Lodge is located just outside Chase, BC in the Thompson-Okanagan region. The lodge is situated on the land of the Little Shuswap Indian…
Case Study in Business Marketing: Based on Frank’s strong connections in Kamloops, Moccasin Trails started there. It was a suitable location to learn the ropes of tourism and…
Case Study in Business Marketing: This case study explores marketing issues in a unique retail setting. Not only does it include aspects of destination and tourism marketing, it also…
Case Study in Business Marketing: Julie John’s business—Be Inspired! Events and Event Planning (BIE)—provides a wealth of information for this case study on marketing of Indigenous businesses. As…